Selling To Our Ski Area Members Through the SARA-BP Program

Background Information:

Since 2001 the Ski Area Rentals and Accessories Buying Program (SARA-BP) has been operated by the Midwest Ski Areas Association for our approximately eighty (80) ski area members in order to facilitate the buying/selling process for all concerned. Now that we have outgrown the Midwest, we are working with other regional associations of ski areas to support their programs, just as we have supported MSAA.

We will continue to be involved in hard goods used in rental, and in accessories sold through a ski area’s accessory shop. Your products are very important to our members/buyers.

The Ski Area Rentals and Accessories Buying Program (SARA-BP) is a non-profit cooperative effort created by regional ski area associations.
As of January 2008, the participating associations include:

Midwest Ski Areas Association

Idaho Ski Areas Association

Pacific Northwest Ski Areas Association

Pennsylvania Ski Areas Association

Ski Areas of New York

Ski Maine Association

Ski New Hampshire

South East Ski Areas Association

Among these groups we have nearly 250 ski area members eligible to participate.

Our goal is to help you help us!

By working together we want to smooth out the buy-sell arrangements with our ski area rental and accessory shops. We are grateful for your continued support and we will work to help you increase your business among our member buyers.
We can help you reduce your cost of sales to ski area rental and accessory shops and help you pick-up new business when you participate in our activities—because we’ll bring your current rental and accessory offerings to the attention of our members and help them realize that they can buy the right gear for their needs at program pricing, while also supporting their own regional ski areas’ association activities.
Remember, we are a non-profit cooperative effort and our member ski areas support the concept and the specifics of our efforts.
SARA-BP is managed by the Midwest Ski Areas Association for all the participating members. Call us any time to iron out issues and make the program a success for your company.

Contacts: Tim Kohl 541-490-5061 yolospt@hotmail.com, or the SARA-BP office at 651-484-1818 SARA-Program@USA.net.

Our buyers are not like any of your other buyers—because they only buy ski area rentals and accessories. They need specific information about your products that will work best in this environment.
WE NEED a page or two that tells our buyers about your specific 2008 offerings for each area: Alpine Rentals, Snowboard Rentals, Cross Country Rentals and Accessories. That’s a page or two on each one. Emailed to SARA-Program@USA.net by February 11for best results.
We’ll pass these along to our members/buyers so that they can see what you offer and consider the benefits of your particular products in a way that they may not have done in the past.
We’ll test these products, if you put them into the test program so the buyers can see just how well suited for their environment these products are. They’ll buy your rental and accessory products because they understand the benefits to their business.
Of course the reps play a huge part in your company’s success.
Keep after the ski area shop buyers. Get the sale.

By February 11

Your rental and accessory offers for ski area shops need to reach us by February 11 so we can post this information for our members.
We encourage all SARA-BP members to place their orders with your representatives prior to April 15, 2008. (If you must have any other order date, please make it very clear on your offers).
Please include the SARA-BP Regional Growth Fee in your group equipment prices. This 2.72% Fee is to be rebated to SARA-BP upon payment of your invoices by the members. The fee goes to the participating Associations to help us grow our winter sports and your sales!

E-mail this information to SARA-Program@USA.net:

Reps Are Important To Our Member Ski Area Shop Buyers

The Ski Area Rentals and Accessories Buying Program relies on your reps to take orders, provide staff technical training and help us in so many ways.
We need your reps –so we place our orders through them and continue to work with them all year long. Be sure to give us your reps lists for the regions covered by our members (see member/buyers list) and let them know that we want to work with them—but now that you have established the Program Pricing there is no need to negotiate the price—just work to develop the relationship and then take the orders and provide the services we need.
And...thanks to all the reps we work with. We want to support your efforts and grow the ski area rental and accessory business.

Selling To Our Ski Area Members Through the SARA-BP Program

Background Information:

Send SARA-BP Your Program Offers

By February 11

Reps Are Important To Our Member Ski Area Shop Buyers